Compliments is a Dallas, TX and Seattle, WA based Web Design, SEO, Social Media and full service Marketing Firm.

Website Grader is a free seo tool that measures the marketing effectiveness of a website. It provides a score that incorporates things like website traffic, SEO, social popularity and other technical factors. It also provides some basic advice on how the website can be improved from a marketing perspective.

What does the grade mean:

Under 59 – START OVER, you cannot improve this site… most likely it is a template or was built in containers.  Cannot be read by search engines. This is often the result of working with a web “designer” vs. a “developer”, a company that specializes in making websites for 1 industry (like doctors – it is built with fancy reports that woo customers, vs. effective development), or template WYSIWYG (What You See is What You Get) editors. Pretty.. but provides no / little real value.

60 –  70 – Should be the results of a website that was recently launched on a well built platform.  If, you invest time, money and/or resources into continued development, seo and marketing, you will start to see it climb in the first 90-120 days of being online.

71 – 80 – Should be a 6 month goal for improvement.

81 – 90 – Well designed, SEO’d site.  Can be achieved with a good team within 6 months online.  Don’t be fooled by a website that grades high, but it is primarily because it has been online for 15 years. Check the other key factors.

90 – 100 - You are now in a good position online.  Each point, once you get in the 90’s is more difficult to attain.  Keep working at it, it’s worth the investment. You can now typically sell advertising on your website with the results to warrant it, if all other key performance indicators are in line (traffic rank, page rank, indexed pages, inbound links, time on site, page views, etc.)

GRADE YOUR CURRENT WEBSITE AND DETERMINE WHAT YOUR CURRENT RESULTS ARE:

CLICK HERE TO EVALUATE YOUR PERFORMANCE ONLINE