Is Google Page Rank Important…?

One of the bigger problems with learning in the field of SEO is that there are a lot of people who have a nugget of information. And they spread it far and wide without the proper context needed to evaluate the potential risks and rewards of any given strategy. So new SEOs end up thinking topic x is the most important, then topic y, then topic z. And then someone debunks one of those. Many false facts are taken as truths when the people with a nugget of information (that they found from some source) spread it as fact.

When Google’s search algorithms are so complex that even leading search engineers do not know how they work it can be quite hard piecing together a cohesive strategy from the disparate chunks.

It’s bigger than you think!  Not one piece of advice alone will be the key… that opens the SEO door.